CASE STUDY

Cappadocia Excursions

How a leading local operator cut hot air balloon and valley tour booking lead response times from 45 minutes to 8 minutes.

8 Minutes
Response Speed
+180%
Organic Search
3.2x More
Lead Capture

The Challenge

Cappadocia Excursions received dozens of high-value lead queries daily via email and manual WhatsApp messages. Because their operations team was busy running tours, replies regularly took 30 to 60 minutes. During high season, this slow turnaround allowed competitors to capture bookings. They also lacked organic visibility for critical search queries like 'Cappadocia hot air balloon tours.'

Our Solution

We rebuilt their marketing pages on our high-performance Next.js foundation, optimizing for mobile-first loading speeds. We set up automated lead capture directly from the site forms and inbound WhatsApp Business API webhooks. Leads are automatically classified, logged to our Postgres CRM pipeline, and distributed instantly to the sales agent on duty via instant WhatsApp routing alerts.

The Results

Within weeks of launch, Cappadocia Excursions' average lead response time dropped to just 8 minutes. Automated double-entry was eliminated, saving the team hours of admin work. The technical SEO audit and structured content improvements raised their organic rankings, leading to a 180% increase in Google search traffic within three months.

KervanTech's automation changed how we work. We no longer lose hot air balloon bookings to faster competitors, and the visual CRM means we know exactly who to follow up with.

Founder, Cappadocia Excursions

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